Mobile phones are the most significant means of internet access in rural countries– particularly for women, however women are 28% less likely than men to own a mobile device and 58% likely to have access to mobile internet. Understanding this significant gap, Lauren Hendricks, CEO and Co-Founder of tech start-up KEIPhone, developed a way to provide free smartphones to poor, rural women globally via an innovative advertising-based revenue model. By June 2022, KEIPhone will provide nearly 5,000 smartphones to low-to-mid income women across Uganda and looks to expand into nearby countries in the second half of the year.