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“Women are not only using their mobile phones to access services and opportunities. They’re using them to change social norms and challenge the power structures that perpetuate gender inequality.”

— Melinda Gates, Co-Chair, Bill and Melinda Gates Foundation

Education

Cheaper mobile devices coupled with the boom in educational app development mean that many learners in developing countries can now access quality educational media outside of the classroom. Mobile devices provide connectivity and the possibility for online and social learning. Mobile communication in Africa enables teachers, parents, and learners to share  

Women with access to mobile money saw a 22% increase in their savings and were more likely to change to higher income professions.

Impact Areas

KEIPhone

Connecting and Empowering Women

Bridging the Digital Gender Gap for  Women

KEIPhone provides free smartphones and solar chargers to unconnected women via an innovative advertising-based revenue model.

Client Data

Detailed client data for tailored and targeted advertising.

Surveys

Evaluation knowledge retention and deepen client information.

Video Ads

Video ads allow for more detailed messaging and advertisements.

Relevant Content

Customized content available in local language via video, IVR, Web and SMS.

Data Rewards

Incentive engagement and ensure that women are active users.

KEIPhone Approach

Relevant Content

Customized content available in local language via video, IVR, Web and SMS.

Surveys

Evaluation knowledge retention and deepen client information.

Data Rewards

Incentive engagement and ensure that women are active users.

Client Data

Detailed client data for tailored and targeted advertising.

Video Ads

Video ads allow for more detailed messaging and advertisements.

“Technology is a basic right, not a luxury. We need to change that mind set if we are to address the chronic underinvestment in women and girls and achieve their equal access to technology as a norm. This can be accelerated by embedding people from the development sector within the worlds of technology and finance.”

— Phumzile Mlambo-Ngcuka, Executive Director, UN Women

Women registered with the SmartHealth App in Uganda increased successful breastfeeding rates by 32%. 

32%

Savings Groups

Access to informal savings and credit services through savings groups increases the resilience of vulnerable households. Savings groups helping to mitigate the impacts of COVID and enabling people to undertake new, alternative income-generating activities if necessary to replace lost income. The flexibility of savings groups, and their ability to adapt quickly to the needs of the members, make them particularly appealing in the changing environment of the pandemic.


However, in order to meet the needs of members, savings groups need to continue to function well.  Access to digital services can ensure that savings groups and their members continue to thrive – it can allow them to process transactions digitally, even when groups can’t meet in person.  Digital platforms also increase transparency, increasing trust in groups.  

Financial Inclusion

KEIPhone will give women access to mobile money platforms that have revolutionized financial inclusion in Africa.  Research shows that access to mobile payment alone increases household resilience to shocks.  Other benefits include access to formal financial services, mobile small sum savings, crowdsourced lending, and pay-as-you-go solar.

 

The use of mobile payments helps women build a digital financial history.  With a financial history, previously unbanked women can start to access formal financial services, which are safer and more cost-effective than informal methods.

When women received a free phone in Tanzania, household consumption increases by…

16-24%

(between $12-$20) 

In Uganda, targeting women with short videos of successful farmers helped them improve agricultural practices and sell more of their products on the market.

Agriculture

Research shows a positive association between mobile phone use for agricultural activities and increased agricultural yields.


Many farmers report that mobile phone use increases agricultural profits and decreases the costs and time investments of farming. Farmers who use their phones for connecting with markets, getting better prices, and getting agricultural information reported increased yields.


Farmers can be encouraged to increase phone use for agricultural activities in ways that facilitate access to timely, actionable information to support farmer decision-making.

Our Investors

© 2021KEIPhone

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